The Design Entrepreneur, by Steven Heller and Lita Talarico

At Core77—

Frank Kozik’s brightly colored toy smoking rabbit for Paul Budnitz’s Kidrobot typifies the intersection between graphic design and product design. Is it a product design, graphic design, or art? Perhaps it is simply a masterful exercises in anti-form, since its shape needs to be serve more as a canvas than a standalone product. Steven Heller and Lita Talarico’s The Design Entrepreneur: Turning Graphic Design Into Goods That Sell profiles Kidrobot, along with around fifty other companies who have managed to convert graphic design into “goods.” Some, like Shepard Fairey’s Obey posters, can be produced as pure printed graphics…

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