New & Improved Packaging

I don’t frequently buy Trident. One big reason was that the peel-back-the-wrapper packaging ended up making wads of paper in my pocket and invariably fell apart toward the last half. I keep enough crap in my pockets. I don’t need a bunch of renegade gum flying around in there too.

I didn’t notice the new packaging until I got home from the store an started to open it. A big improvement. The paper component is slightly stiffer and has a tab that flips to open and tucks back into a slot to close. Much more pocketable. Good job.