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New & Improved Packaging

By • Sep 22nd, 2007 • Category: Design Geeky

New Trident PackagingI don’t frequently buy Trident. One big reason was that the peel-back-the-wrapper packaging ended up making wads of paper in my pocket and invariably fell apart toward the last half. I keep enough crap in my pockets. I don’t need a bunch of renegade gum flying around in there too.

I didn’t notice the new packaging until I got home from the store an started to open it. A big improvement. The paper component is slightly stiffer and has a tab that flips to open and tucks back into a slot to close. Much more pocketable. Good job.

is a post-hardcore rock'n'roller, graphic designer, amateur chef, typography nerd, coffee connoisseur, radio guy, motorcyclist, skateboard commuter, and a reluctant adult. He lives in Portland's Old Town area with the lovely Dr. Adrienne and Rocco the Dog.
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